Podsquad
Who says healthy habits can't be fun?
Behaviour Change/Digital Product
Health & Wellbeing QLD
2022
Podsquad is a play-based app to help Queensland kids eat, sleep and play healthier, but have fun at the same time.
Alongside story, gameplay and habit tracking, the app includes 200+ pieces of content including animation content, sleepscapes, mini-games, quizzes, filmed activities, recipes, podcasts & more.
// Overview
// Concept & Creative
Podsquad was an opportunity for me to flex my full creative & digital skillset.
From devising the initial concept and gameplay,
to imaging the world, characters and storyline,
to writing, art directing and storyboarding the content,
to dabbling in ux/ui, game mechanics and project management.
I had 6+ months immersion in the project, working with strategy, design, digital and production teams to bring an entire world to life - where every part grew from my own imagination.
