Exercise is proven to be as effective as anti-depressants at making you feel good. 

But most people still join gyms to look good on the outside. Get Fit. Lose Weight. Get Buff.  Only later discovering that the best result is how good they feel on the inside.

​

Our challenge was to reveal that hidden emotional benefit — and become the first gym to celebrate the emotional benefits of working out, before the physical.

// Hero Film