A tourism platform that dares visitors not to come

Integrated campaign

Brisbane Economic Development Agency

2024

We flipped Destination Brisbane's lack of popularity amongst young experience-seeking travelers into its greatest strength.  

Because only the boldest holiday-makers dare to go somewhere different. 

​To take a risk and be rewarded with the social clout that comes from 'being first'.

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You wouldn't say no to that? would you? ​