Dear Mind
Wellbeing starts with the little voice inside
Integrated campaign
Queensland Health
2020
Dear Mind was QLD's first ever preventative mental health campaign.
In stories told through notes to self, the campaign highlighted the critical importance of taking care of your mental wellbeing, giving Queenslanders' permission (and tools) to build a healthier relationship with their own minds.
Winner : Best Public Sector Campaign // AMI AWARDS 2021
// Hero Films
// Other Channels
// Digital
Rather than turn out another standard, cold QGov info site, we turned up the digital 'love' for Dear Mind.
The result was a warm, welcoming microsite that simplified the concept of 'mental wellbeing' for a pre-covid audience, and handed them bespoke tools to get started.
Including our own 'six building blocks of mental wellbeing' - now frequently quoted online as an actual model, despite being made up by a copywriter)
(via the Internet Archive)