Hello
I'm a words-based advertising creative.
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I love big meaty ideas and funny stuff, but being Brissy based my whole career, I've become a specialist in behaviour change.
I've also trained multiple government entities how to write their websites.
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I can do ideas, ad creative, longform writing, strategy (the human part), voiceovers and weird digital things I don't quite know how to explain. I care way too much about doing good work.
I have written ads for VML/VMLY&R, Khemistry/Growthops, Ogilvy/JuniorCru and Khemistry (again). And I have written feature articles for the Sydney Morning Herald and Wellbeing magazine.
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​But I do ask chat GPT to write my 'google discovery' ads, sorry.
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Education
2014
Award School
First placed student in QLD Award School class of 2014.
Received "Best in show" for Brief 7 "Own Brief"
2012-2013
Master of Creative Advertising
QUT
Accumulated a whole lot of HECS debt
2004-2008
Bachelor of Business (mktg)/
Bachelor of Arts
(Psych & Drama)
I use what I learned in my Arts degree multiple times every day.
I use the crap I learned in my Business Degree zero times ever.